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Context Engineering Is the New AEO — Here's What That Means for Your Martech Stack
Most brands are optimizing content for AI search. The ones winning are fixing the infrastructure underneath it first.
Why Could AI Search Become a Major Challenge for Hotel Direct Bookings?
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The role of citations in AEO: Why citations matter more than backlinks for AI visibility
Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility.