The case for and against publishers buying paid traffic
Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.
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5 Years Ago, 2 Underrated Releases Walked so DC’s Absolute Line Could Run
The success of Absolute DC has been astounding, but none of it would be possible without two underrated stories from 2022.
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Morning Coffee
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Nonfiction Book Publishers Aren’t Remotely Ready for AI
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