U.S. Soccer is using AI to scout 70 million teenagers
For 30 years, soccer has been "the sport of the future." Could a World Cup on home soil and an AI-powered talent revolution make it the sport of now?
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6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means
Despite ticket chaos and readiness questions swirling around the 2026 World Cup, Nike and U.S. Soccer chief operating officers say years of planning are built a...
Soccer Doubleheader Against Trinidad & Tobago Coming to Venice Beach
The doubleheader is part of a broader series of World Cup-related events in Venice this summer. A U.S. Soccer House will operate on Windward Avenue as a fan hub...
Why soccer moms are shaping the future of football in the U.S.
From carpools to club ownership, a new generation of operators is reshaping youth soccer in the U.S. — and they never coached a day in their lives.