Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Summary
Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy middle."
Description
Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy middle."
Original reporting
AFBytes is a read-only aggregator. Use the original source for full context and complete reporting.
Open original source