Brand impulse gone wrong? Nike’s Boston Marathon ad campaign was a risk it shouldn’t have taken
Summary
A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve expected. This footwear brand’s succe...
Description
A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve expected. This footwear brand’s succe...
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