Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Summary

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey.

Description

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey.

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