Resist influence: Think twice being adopting the HUL influencer playbook for online market outreach

Resist influence: Think twice being adopting the HUL influencer playbook for online market outreach

Summary

While a network of 300,000 influencers may work for HUL, it’s worth asking if others can copy that model without going wrong. India’s influencer market is l...

Description

While a network of 300,000 influencers may work for HUL, it’s worth asking if others can copy that model without going wrong. India’s influencer market is l...

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