Lune & Wild reinvents the baby food category

Lune & Wild reinvents the baby food category

Summary

Lune & Wild has officially launched ten of its handcrafted products on Ocado.com. By moving from a successful direct-to-consumer (DTC) model to the world’s largest dedicated online supermarket, the brand is challenging the industry standard of shelf-stable, high-sugar pouches with a frozen, nutrient-dense alternative that prioritises culinary excellence and regenerative sourcing. The Ocado rollout features ... Lune & Wild reinvents the baby food category

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