Marketplaces account for 61% of European ecommerce

Marketplaces account for 61% of European ecommerce

Summary

A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according t...

Description

A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according t...

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