Rosé beer ‘reflects a broader shift in drinking culture’

Rosé beer ‘reflects a broader shift in drinking culture’

Summary

Carlsberg Britvic’s launch of 1664 Rosé has blurred the boundaries between beer, wine and fruit-flavoured drinks, marking a shift in how consumers choose wha...

Description

Carlsberg Britvic’s launch of 1664 Rosé has blurred the boundaries between beer, wine and fruit-flavoured drinks, marking a shift in how consumers choose wha...

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