Rosé beer ‘reflects a broader shift in drinking culture’
Summary
Carlsberg Britvic’s launch of 1664 Rosé has blurred the boundaries between beer, wine and fruit-flavoured drinks, marking a shift in how consumers choose wha...
Description
Carlsberg Britvic’s launch of 1664 Rosé has blurred the boundaries between beer, wine and fruit-flavoured drinks, marking a shift in how consumers choose wha...
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