INTERVIEW: Designing retail media for scale and relevance: Helene Trad on Kingfisher’s approach

INTERVIEW: Designing retail media for scale and relevance: Helene Trad on Kingfisher’s approach

Summary

Helene Trad, who leads retail media at Kingfisher, spoke with Amanda Vlietstra, managing editor of InternetRetailing.

Description

Helene Trad, who leads retail media at Kingfisher, spoke with Amanda Vlietstra, managing editor of InternetRetailing.

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