OTT revenues rise as platforms focus on language-led subscription, ad models

OTT revenues rise as platforms focus on language-led subscription, ad models

Summary

India’s video streaming platforms clocked a 55% revenue jump in 2025, powered by regional language content and hybrid monetization models. Digital ad spends s...

Description

India’s video streaming platforms clocked a 55% revenue jump in 2025, powered by regional language content and hybrid monetization models. Digital ad spends s...

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