Agents Play Nice, Ad Tech Does Not; The Cool Kids Click
Summary
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
Description
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
Original reporting
AFBytes is a read-only aggregator. Use the original source for full context and complete reporting.
Open original source