Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo

Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo

Summary

Microsoft Gaming is changing its name back to Xbox, as the division's leaders laid out their vision for the next stage of the business.

Description

Microsoft Gaming is changing its name back to Xbox, as the division's leaders laid out their vision for the next stage of the business.

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