Testing the waters? Why Airtel is raising the tariff of a high-value prepaid plan

Testing the waters? Why Airtel is raising the tariff of a high-value prepaid plan

Summary

The telecom major’s latest price tweak may be a calculated gamble to gauge subscriber ‘stickiness’ before broader, industry-wide hikes, experts told Mint.

Description

The telecom major’s latest price tweak may be a calculated gamble to gauge subscriber ‘stickiness’ before broader, industry-wide hikes, experts told Mint.

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