Beyond zero: Soft drink makers double down on 'functional' fizz, zero calories and local flavours
Summary
As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and 'modern-traditional' flavours to win the ₹30,850 crore category.
Description
As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and 'modern-traditional' flavours to win the ₹30,850 crore category.
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