Ferrari's marketing boss quits after troubled EV debut as former BMW executive steps in

Read full story on Euronews
Share
Ferrari's marketing boss quits after troubled EV debut as former BMW executive steps in
AI disclosure

Summary

The man who shaped Ferrari's image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.

Original reporting

Open original source
Read full article on Euronews

Get the AFBytes Brief

Major stories, AI-assisted analysis, and what to watch next. Free, monthly, unsubscribe anytime.