Steam sales reportedly topped $11 billion during H1 2026 due to shifting trends — staggering growth driven by influx of Chinese players and booming legacy catalogues

Summary

Steam made an estimated $11.1 billion in revenue in the first six months of 2026, according to estimates from research firm Alinea Analytics. That's more than it did in the entire pandemic-ridden year of 2020. In fact, even last year's holiday season made 8% less money than H1 2026, making this half Valve's best-ever.