Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'

Summary

Two indie brands join together in a viral ad campaign asking people to pee on computers. Taylor Swift's brother-in-law, Jason Kelce, who co-owns one of the brands, stars in this humorous ad where he pees in a bottle and carries it to a post office to send to his AI data center of choice.