Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.

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The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.

Latest in Tech

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Habitual coffee intake shapes the gut microbiome and modifies host physiology and cognition

Coffee influences multiple physiological processes, including gut function, stress, cognition, and the microbiome. However, the mechanisms underlying these effe...

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Coffee influences multiple physiological processes, including gut function, stress, cognition, and the microbiome. However, the mechanisms underlying these effe...

Winners and Losers From Round 1 of the 2026 NFL Draft

The 2026 NFL Draft kicked off in Pittsburgh with a mix of expected moves and jaw-dropping surprises, but let's face it—sports fans live for those twists that

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The 2026 NFL Draft kicked off in Pittsburgh with a mix of expected moves and jaw-dropping surprises, but let's face it—sports fans live for those twists that

Tornado Hits City in Oklahoma

Late Thursday evening, as the sun dipped below the horizon in the heart of America, a volatile storm system unleashed chaos across a sprawling expanse from

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Late Thursday evening, as the sun dipped below the horizon in the heart of America, a volatile storm system unleashed chaos across a sprawling expanse from

Oracle Laid Off (Tens of?) Thousands of People in March – Pixel Envy

O’Ryan Johnson, reporting for the Register at the end of March: Oracle laid off thousands of employees on Tuesday as it ramps spending on AI infrastructure pr...

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O’Ryan Johnson, reporting for the Register at the end of March: Oracle laid off thousands of employees on Tuesday as it ramps spending on AI infrastructure pr...

Your First API Call

The DeepSeek API uses an API format compatible with OpenAI/Anthropic. By modifying the configuration, you can use the OpenAI/Anthropic SDK or softwares compatib...

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The DeepSeek API uses an API format compatible with OpenAI/Anthropic. By modifying the configuration, you can use the OpenAI/Anthropic SDK or softwares compatib...

Sakura Mobile launches 5G eSIM for tourists

Sakura Mobile, operated by Og Inc., has introduced a 5G eSIM specifically designed for inbound tourists in Japan.

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Sakura Mobile, operated by Og Inc., has introduced a 5G eSIM specifically designed for inbound tourists in Japan.

Korean Air hosts predictive maintenance workshop

Korean Air recently hosted the "2026 Predictive Maintenance Airline Workshop" at its Seoul headquarters, bringing together 70 representatives

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Korean Air recently hosted the "2026 Predictive Maintenance Airline Workshop" at its Seoul headquarters, bringing together 70 representatives

iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra dummy units leak

Here they are compared to the iPhone 17 Pro Max and the iPad mini. Dummy units have leaked today showing the shapes of the upcoming iPhone 18 Pro, iPhone...

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Here they are compared to the iPhone 17 Pro Max and the iPad mini. Dummy units have leaked today showing the shapes of the upcoming iPhone 18 Pro, iPhone...

Making AI part of a future-ready talent strategy

Leaders will drive the future of Artificial Intelligence. Organizations must prioritize AI literacy and strategic deployment. Human-AI collaboration will enhanc...

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Leaders will drive the future of Artificial Intelligence. Organizations must prioritize AI literacy and strategic deployment. Human-AI collaboration will enhanc...

How AI-Driven automation is scaling PhonePe’s customer support framework

Discover how PhonePe harnesses AI and machine learning to transform customer support, achieving record efficiency with minimal human intervention. Explore the f...

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Discover how PhonePe harnesses AI and machine learning to transform customer support, achieving record efficiency with minimal human intervention. Explore the f...

This Week in Rust 648 · This Week in Rust

Hello and welcome to another issue of This Week in Rust! Rust is a programming language empowering everyone to build reliable and efficient software. This is a ...

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Hello and welcome to another issue of This Week in Rust! Rust is a programming language empowering everyone to build reliable and efficient software. This is a ...

75% of global leaders to prioritize AI investment amid economic uncertainty

The latest KPMG report reveals only 11% of Indian organizations see consistent value from AI investments despite rising commitments. Challenges include governan...

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The latest KPMG report reveals only 11% of Indian organizations see consistent value from AI investments despite rising commitments. Challenges include governan...

deepseek-ai/DeepSeek-V4-Pro · Hugging Face

We’re on a journey to advance and democratize artificial intelligence through open source and open science.

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We’re on a journey to advance and democratize artificial intelligence through open source and open science.

2026 Ruby on Rails Community Survey

The 2026 Ruby on Rails Community Survey is now open. Add your voice to the community data. Brought to you by Planet Argon.

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The 2026 Ruby on Rails Community Survey is now open. Add your voice to the community data. Brought to you by Planet Argon.

Custom LED Blink IP on AUP-ZU3 Zynq UltraScale+

Designed a Verilog LED IP, integrated it on AUP-ZU3 with PS clocking, handled constraints, and validated on hardware. Find this and other hardware projects on H...

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Designed a Verilog LED IP, integrated it on AUP-ZU3 with PS clocking, handled constraints, and validated on hardware. Find this and other hardware projects on H...

Epson DS-530III: Faster document scanning

Discover the Epson WorkForce DS-530III, a faster and smarter document scanner designed for modern digitisation needs.

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Discover the Epson WorkForce DS-530III, a faster and smarter document scanner designed for modern digitisation needs.

G-Shock GA-2100CC-3A collaboration celebrates Coca-Cola’s 140th anniversary

The limited edition G-Shock GA-2100CC-3A is a collaboration with Coca-Cola to celebrate the American beverage brand's 140th anniversary. The watch is the

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The limited edition G-Shock GA-2100CC-3A is a collaboration with Coca-Cola to celebrate the American beverage brand's 140th anniversary. The watch is the

TMNT: Splintered Fate Dev Says "There's More To Come" As Roguelike Action Game Hits Major Sales Milestone

Cowabunga! - The roguelike brawler Teenage Mutant Ninja Turtles: Splintered Fate, which we described as a fun and approachable 'Hades-like' when it arrived o...

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Cowabunga! - The roguelike brawler Teenage Mutant Ninja Turtles: Splintered Fate, which we described as a fun and approachable 'Hades-like' when it arrived o...

Xbox’s New Brawler PS5 Game Out on PS Store Today

Xbox Game Studios brings another solid game to the PS5, and it is available to purchase on the PlayStation Store right now.

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Xbox Game Studios brings another solid game to the PS5, and it is available to purchase on the PlayStation Store right now.

Seasonic Focus GX 750W ATX 3.1 Fully Modular Power Supply w/ 10-Year Warranty

Amazon has Seasonic Focus GX 750W ATX 3.1 PCIe 5.1 Fully Modular Power Supply (White) w/ 10-Year Warranty for $89.99. Shipping is free. Alternatively, Newegg...

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Amazon has Seasonic Focus GX 750W ATX 3.1 PCIe 5.1 Fully Modular Power Supply (White) w/ 10-Year Warranty for $89.99. Shipping is free. Alternatively, Newegg...

Dutch YouTubers Behind Alberta Separatist Videos, Finds CBC News – Pixel Envy

Eric Szeto, et al., CBC News: CBC News identified three individuals in the Netherlands whose digital trail links them to accounts that hired actors to appear on...

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Eric Szeto, et al., CBC News: CBC News identified three individuals in the Netherlands whose digital trail links them to accounts that hired actors to appear on...

Can D2C Be ElasticRun’s Most Profitable Bet Yet?

ElasticRun, founded in 2016, is reworking its playbook by pivoting towards D2C-led quick commerce enablement

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ElasticRun, founded in 2016, is reworking its playbook by pivoting towards D2C-led quick commerce enablement

memeorandum: Fact Sheet: President Donald J. Trump Announces Deal with Regeneron to Bring Most-Favored-Nation Pricing to American Patients (The White House)

A continuously updated summary of the news stories that US political commentators are discussing online right now.

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A continuously updated summary of the news stories that US political commentators are discussing online right now.

SUNSOFT announces HARD EDGE real-time tactical card battler remake Hard Edge: War Zone for PC

SUNSOFT has announced Hard Edge: War Zone, a four-versus-four real-time tactical card battler remake of the 1998-released PlayStation action adventure game Hard...

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SUNSOFT has announced Hard Edge: War Zone, a four-versus-four real-time tactical card battler remake of the 1998-released PlayStation action adventure game Hard...

Stage and Screen unifies global brand under Corporate Traveller

Stage and Screen, a division of Corporate Traveller, has announced a strategic realignment to unify its sports and entertainment travel

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Stage and Screen, a division of Corporate Traveller, has announced a strategic realignment to unify its sports and entertainment travel

23.5" Fiskars X15 Chopping Axe

Amazon has 23.5" Fiskars X15 Chopping Axe (378571-1004) on sale for $31.92. Shipping is free with Prime or on $35+ orders. Acme Tools also has 23.5" Fiskars ...

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Amazon has 23.5" Fiskars X15 Chopping Axe (378571-1004) on sale for $31.92. Shipping is free with Prime or on $35+ orders. Acme Tools also has 23.5" Fiskars ...

This New Approach To Wildlife Revenue Could Be Plus For Conservation

Hundreds of Oregon’s endangered species will have better survival odds thanks to a new tax expected to raise millions in dedicated conservation revenue.

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Hundreds of Oregon’s endangered species will have better survival odds thanks to a new tax expected to raise millions in dedicated conservation revenue.

Family sues New York helicopter tour operator

The family of the Escobar Camprubí, tragically killed in a helicopter crash on 10 April 2025, has filed a wrongful death lawsuit

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The family of the Escobar Camprubí, tragically killed in a helicopter crash on 10 April 2025, has filed a wrongful death lawsuit

Freehold hotel in Kallang offered for $21.8m (S$29.9m)

Cushman & Wakefield and CBRE have announced the sale of a freehold 46-key hotel located at 56 Sims Avenue, Kallang, Singapore.

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Cushman & Wakefield and CBRE have announced the sale of a freehold 46-key hotel located at 56 Sims Avenue, Kallang, Singapore.

Synthony headlines MEETINGS 2026 finale

Global orchestral-electronic fusion act Synthony is set to headline the MEETINGS 2026 finale at the New Zealand International Convention Centre

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Global orchestral-electronic fusion act Synthony is set to headline the MEETINGS 2026 finale at the New Zealand International Convention Centre