Steph Curry trades Under Armour partnership for a deal with Li-Ning
The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.
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Why Stephen Curry’s Li-Ning deal is a global move
Golden State Warriors guard Stephen Curry’s footwear free agency ended Monday with a logical, if unexpected, choice. After six and a half months as a sneaker ...
Stephen Curry Inks $400 Million Deal With China’s Li-Ning Despite Another Company Offering More Money: REPORT
Stephen Curry, a superstar guard for the Warriors, has signed a 10-year endorsement deal worth $400 million with Li-Ning, a sports apparel brand based in China.
Stephen Curry’s Li-Ning deal worth $400 million — and he turned down a bigger offer
Stephen Curry's Curry Brand shoe deal with Li-Ning is worth $400 million, and he turned down a more lucrative offer to join forces with the Chinese company.
Inside Stephen Curry’s Sneaker Deal With Chinese Brand Li-Ning
The landscape of modern athletic endorsements underwent a seismic shift this week, as Stephen Curry, the four-time NBA champion and undisputed revolutionary
Stephen Curry Inks 10-Year Shoe Deal With Chinese Brand
Stephen Curry's post-Under Armour future is now clear, and he's heading to China's Li-Ning. The Golden State Warriors star has signed a 10-year endorsement deal...
NBA Star Stephen Curry Signs Endorsement Deal with Chinese Company
NBA star Stephen Curry of the Golden State Warriors has signed an endorsement deal with the Chinese company Li-Ning.
NBA star Curry signs 10-year deal with China's Li-Ning
SAN FRANCISCO — Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday, announcing a 10-year deal with Chinese company Li-Ning after l...
LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand
**media[1081250]**BEIJING, June 2, 2026 /PRNewswire/ -- LI-NING today announced a long-term partnership with 4x Championship titles, 2x MVP and Olympic Gold Med...
Stephen Curry Joins Li-Ning in a Move That Rewrites the Sneaker Playbook
Stephen Curry leaves Under Armour for a landmark 10-year deal with Li-Ning, disrupting the NBA sneaker landscape.
NBA star Stephen Curry signs deal with Chinese sportswear giant Li-Ning
Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.
Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
Steph Curry signed a massive 10-year deal with Chinese sportswear brand Li-Ning after parting ways with Under Armour, marking a major shift in the basketball apparel market.
Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global
After leaving Under Armour, Golden State Warriors star Steph Curry signed a 10-year deal with Li-Ning, joining fellow brand athletes Jimmy Butler and Dwyane Wad...